email marketing & copywriting

Creativity in a crowded inbox is key. The TUESDAY email programme drove sales and grew the brand's visual identity with engaging, interactive content across every send. Everything from campaign launches, to single-send product features and promotional pushes, all built in-house across Canva and Klaviyo, with animated GIFs produced in After Effects and Photoshop. I planned the marketing activity, wrote the copy, designed every email, built the templates, managed every send and updated the flows. Each one had to be creative enough to earn its place in an inbox, with open and click rates holding consistently across every campaign.