graphic design & branding
From first artwork to finished file. I brought design production in-house at TUESDAY, which meant faster turnaround, lower cost and more creative control. Across Illustrator, InDesign, Photoshop, After Effects and Canva. In print, to specification with the printers. On screen, to the demands of each channel.
print ready/PDF format:
click centre to browse
1.
seasonal lookbooks, in print & on-screen
editorial & lookbooks
Each collection had to be displayed to two different audiences. Same collection, same imagery, two formats that read very differently.
An A5 booklet produced each season for wholesale and PR, distributed as a digital PDFs and printed physical copies. Laid out in InDesign with product codes and details set consistently throughout. Built to print specification and exported for both uses.
strategy:
execution:
results:
front:
2.
promotional print collateral
postcards, posters, labels & decals
Artwork designed and exported in Illustrator to print specifications, bleed, colour conversion, and finish, liaising directly with the printer.
Small format, high volume, sent out with orders in store and online. Up to 8 designs, re-designed every season in line with the collection and campaign imagery.
back:
outcome:
QR code linking here
strategy:
execution:
results:
Breast Cancer Cure
Summer Tees for a Cure Campaign - 2025
strategy:
execution:
results:
3.
apparel artwork
Artwork that had to work on a garment, not just on screen. I developed graphics from initial concept through to production-ready files, drawing in Procreate and refining in Photoshop.
Graphic artwork for the Breast Cancer Cure, Summer Tees Campaign. Working from the designer's concept and specs, I refined and developed the artwork in Procreate and Photoshop, then prepared and exported print-ready EPS files and specification guidelines for production.
4.
ecommerce preparation, retouching, clearcuts & post production
product imagery
Building new season imagery from existing assets. I used Photoshop to bring new product into shots we already had, editing colourways, graphics and garments onto existing model imagery to match the incoming range. Retouched and exported to spec, ready for upload.
Working from an earlier shot of a plain white tee, I edited new-season graphics onto the garment, matching the print to the fabric's drape, fold and lighting so it read as photographed rather than applied.
strategy:
execution:
results:
5.
GIF creation, video editing, & digital design
motion & digital promotion
Design that moves. Animated GIFs for email, reels cut for social, and promotional artwork built out across every placement a campaign needed.
Animation used deliberately, to hold attention in a crowded inbox. Built in After Effects, rendered through Media Encoder and exported in Photoshop, balancing frame rate and file size so the animation loaded cleanly without slowing the email down. A small amount of movement doing a lot of work.
strategy:
execution:
results: