social media & creative content
Social media, where a brand comes to life. I planned the content calendar, shot and edited the reels, designed the carousels and curated the feed so every post earned its place in the grid. Beyond the organic side, I built ad creative for Meta and Google and captured behind-the-scenes photography on campaign and e-comm shoots, giving the brand a steady supply of content long after each shoot wrapped. I also organised brand collaborations, including giveaways with like-minded brands to partnerships with influencers, extending TUESDAY's reach into new audiences. Strategy, creation and results, all handled in-house by me.
example content
Reels
1. founder-led
Strategy:
Developed a strong focus on founder-led content, because people buy from people, and a founder talking about her own designs builds trust, taking the audience on the TUESDAY journey.
Execution:
From concept to execution, I directed, filmed and edited using CapCut and the IG edits app. With music, type and vibe aligned with the TUESDAY brand guidelines, founder-led content resulted in higher engagement, increased views and trust in the brand.
example content
Static
Creative:
A carousel built as a piece of design in its own right, where the layout and sequence did as much work as the imagery.
Trend-based:
Informative and engaging. A trend reworked in TUESDAY's style, keeping content and product up to date.
Style-based:
Styling ideas built around the collection, showing one piece worn several ways to make the range feel more wearable and more valuable.
Story and product:
The journey behind a product, captured in situ. Told slide by slide, building desirability and wearability.
example content
Feed
before:
after:
Overview:
The feed as a whole, not just the posts in it. I reworked the grid to bring in more variety, mixing campaign imagery, reels, carousels and behind-the-scenes content so the feed felt elevated but never repetitive. The result was a feed that looked like a considered brand and performed like one.
example content
Ad Creative
Meta feed placement:
Google PMax assets:
Meta story placement:
example content
Photography
Overview:
Content designed to stop the scroll in paid placements across Meta and Google. Sized for every format the platforms asked for, with variations tested against each other to see which creative held attention and converted.
Overview:
Behind-the-scenes photography from TUESDAY's campaign and e-comm shoots. Using both my iPhone and Fujifilm digital camera, I captured the moments between takes, the styling, the set, and the team, giving the brand a second library of imagery to use across social and digital marketing long after the shoot day ended.