social media & creative content
Social media, where a brand comes to life. I planned the content calendar, shot and edited the reels, designed the carousels and curated the feed so every post earned its place in the grid. Beyond the organic side, I built ad creative for Meta and Google and captured behind-the-scenes photography on campaign and e-comm shoots, giving the brand a steady supply of content long after each shoot wrapped. From organising brand collaborations, including giveaways with like-minded brands to partnerships with influencers, extending TUESDAY's reach into new audiences. Strategy, creation and results, all handled in-house by me.
example content
1. founder led
Strategy:
Developed a strong focus on founder led content, because people buy from people, and a founder talking about her own designs builds trust, taking the audience on the TUESDAY journey.
Execution:
From concept to execution, I directed, filmed and edited using CapCut and the IG edits app. With music, type and vibe aligned with the TUESDAY brand guidelines, founder-led content resulted in higher engagement, increased views and trust in the brand.
Reels
example content
Static
Creative:
A carousel built as a piece of design in its own right, where the layout and sequence did as much work as the imagery.
example content
Feed
Trend-based:
Informative and engaging. A trend reworked in TUESDAY's style, keeping content and product up to date.
Style-based:
Styling ideas built around the collection, showing one piece worn several ways to make the range feel more wearable and more valuable.
Story and Product:
The journey behind a product, captured in situ. Told slide by slide, building desirability and wearability.
before:
after:
example content
Ad Creative
Overview:
The feed as a whole, not just the posts in it. I reworked the grid to bring in more variety, mixing campaign imagery, reels, carousels and behind-the-scenes content so the feed felt elevated but never repetitive. The result was a feed that looked like a considered brand and performed like one, with [00%] growth in [followers or engagement] over [timeframe].
Meta feed placement:
Google PMAX assets:
Meta story placement:
example content
Photography
Overview:
Content made to work in a paid placement, for Meta and Google. Built to stop a scroll in the first second, sized for every format the platforms asked for, and tested against each other to see which creative held attention and converted.
Overview:
Behind-the-scenes photography from TUESDAY's campaign and e-comm shoots. While the campaign/e-comm itself was being shot, I captured the moments around it, the styling, the set, the in-between frames, giving the brand a second library of imagery to use across social and digital marketing long after the shoot day ended.