website & e-commerce
Editorial on the surface, engineered by me. For over two years I designed and managed Tuesday Label's Shopify store, from design and layout, to launches, apps, SEO and everything running behind the scenes. It's the part of the job where creative and commercial meet: the site had to feel like the brand, and it had to sell.
1.
web layout & design
The homepage, redesigned each season. I laid out the site in the Shopify theme editor, swapping imagery, redesigning banners and updating copy as each collection landed, so the storefront stayed current and reflected the new season.
2.
product launches & page updates
Every new product, from upload to live. I updated and launched product pages, including image selection, file size and asset management, wrote alt text, set metafields, tags and collections, and kept existing listings current. I also handled the site's visual merchandising within each garment collection, ordering products so each category read as cohesive and considered.
3.
website lookbooks
The on-screen lookbook, teasing each incoming collection before it landed. Built in the Shopify theme editor, sequenced for scroll, sized for mobile and desktop, and published live ahead of each campaign launch.
4.
app installation & management
The functionality sitting behind the storefront. I implemented and managed Shopify apps including the online chatbot, designed and added the wishlist function, ran the reviews app, and the TUESDAY loyalty programme through Smile, keeping each one consistent with the site design and branding.
