website & e-commerce
Editorial on the surface, engineered by me. Every collection drop, every sale, every new season, the site had to be ready. I designed the Shopify store, merchandised it, launched new products and collections, updated it, and kept it moving. Some of that was making it beautiful. A lot of it was SEO, page speed, app management and the parts nobody sees.
1.
web layout & design
The homepage, redesigned each season. I laid out the site in the Shopify theme editor, swapping imagery, redesigning banners and updating copy as each collection landed, so the storefront stayed current and reflected the new season.
2.
product launches & page updates
Every new product, from upload to live. I updated and launched product pages, from image selection and file sizes to asset management. I wrote the alt text, set metafields, tags and collections, and kept existing listings current. I also handled the site's visual merchandising within each garment collection, ordering products so each category read as cohesive and considered.
3.
website lookbooks
The on-screen lookbook, teasing each incoming collection before it landed. Built in the Shopify theme editor, sequenced for scroll, sized for mobile and desktop, and published live ahead of each campaign launch.
4.
app installation & management
The functionality sitting behind the storefront. I implemented and managed Shopify apps including the online chatbot, the reviews app, the wishlist function, and the TUESDAY loyalty programme through Smile, keeping each one consistent with the site's design and branding.
